Yes, that’s ['joʊrən].
Proud 1990 vintage, born and raised in a small rainy country called Belgium.
La Belgique is why I love beer, chocolate and travelling to other countries.
The nineties gave me Darkwing Duck, the Super Nintendo and a bad first idea of what music is supposed to sound like…
But also a deep fascination for digital innovation.
Seeing the internet, video games, cellphones (you know, portables before they were smart) and so much more become commonplace sparked something in me. A spark that continues to make me feel all warm & fuzzy about new technology and its impact on our lives. And now that’s the stuff I do for a living. Yay!
Oh, and on my own time I like to go to the movies (people still do that), cook, swim, skate & sing karaoke (just when nobody’s watching).
I believe in making stuff that humans love by
Thinking strategically about experience as a context for every feature decision
Empathising with stakeholders to understand the human factor(s)
Designing concepts that match user needs with business goals
Building experiences end-to-end as a multi-disciplinary team
FREELANCE | JAN 2018 - NOW
I joined the Clockwork Belgian office’s founding team as UX designer and worked my way up to the become the unit's lead digital strategist. I implemented human-centred design approaches, designed strategies and released products in multi-disciplinary teams jumping from one industry into another, learning about their business and the people in it.
GUEST LECTURER GAME BASED LEARNING
LUCA SCHOOL OF ART | OKT 2013 - NOW
As part of the Interfaculty program, organised between the Belgian, German and Dutch Communication- and Multimedia Design courses, I teach third year students the basics of Game Based Learning through a hands-on course focussing on user-centered research methods.
MARKETING & COMMUNICATION MANAGER
GRAPHINE | AUG 2013 - JUN 2015
I was responsible for creating and executing a marketing plan that fit within the overall Graphine strategy. Most of my time was spent on pre-sales and organising Graphine's attendance at conferences such as Paris Games Week, Gamescom, GDC Europe, GDC San Francisco, Siggraph, Montreal International Games Summit, Digital Dragons & Develop: Brighton.
VLERICK BUSINESS SCHOOL | 2017 | N.A.
One-day masterclass by prof. Stijn Viaene about leadership in digital transformation tracks. This was part of Ordina's leadership program for its senior consultants.
MASTER IN GENERAL MANAGEMENT
ANTWERP MANAGEMENT SCHOOL | 2012 - 2013 | CUM LAUDE
Full-time, one-year master after master program with a strong emphasis on social skills, leadership capabilities and strategic & organisational insights. Ranked 29th place in the Financial Times worldwide ranking.
MASTER IN COMMUNICATION & MULTIMEDIA DESIGN
LUCA SCHOOL OF ART | 2008 - 2012 | CUM LAUDE
Full-time, four-year master that teaches students how to combine marketing, communication, ICT, video, graphic design and a choice of media to find creative solutions to social and commercial challenges.