Yes, that’s ['joʊrən].
Proud 1990 vintage, born and raised in a small rainy country called Belgium.
La Belgique is why I love beer, chocolate and travelling to other countries.
The nineties gave me Darkwing Duck, the Super Nintendo and a bad first idea of what music is supposed to sound like…
But also a deep fascination for digital innovation.
Seeing the internet, video games, cellphones (you know, portables before they were smart) and so much more become commonplace sparked something in me. A spark that continues to make me feel all warm & fuzzy about new technology and its impact on our lives. And now that’s the stuff I do for a living. Yay!
Oh, and on my own time I like to go to the movies (people still do that), cook, swim, skate & sing karaoke (just when nobody’s watching).
I believe in making stuff that humans love by
Thinking strategically about experience as a context for every feature decision
Empathising with stakeholders to understand the human factor(s)
Designing concepts that match user needs with business goals
Building experiences end-to-end as a multi-disciplinary team
TEAMLEADER | OCT 2018
It is my responsibility to take ownership of UX both in terms of methodology and practice within Teamleader's design team and be the bridge between the product marketing team, product owners, the QA team & design (style guide) team.
GUEST LECTURER GAME BASED LEARNING
LUCA SCHOOL OF ARTS | OCT 2013 - NOW
As part of the Interfaculty program, organised between the Belgian, German and Dutch Communication- and Multimedia Design courses, I teach third year students the basics of Game Based Learning through a hands-on course focusing on the practical application of the Gee principles through user-centered design techniques.
FREELANCE UX DESIGNER
BOONDOGGLE | OCT 2018
Helped to define the home insurance Customer Journey for a notable banking & insurance player in the Benelux, introducing a more customer-centric way of working.
FREELANCE UX DESIGNER & STRATEGY COACH
INNOVATIONWALL | APR 2018 - SEPT 2018
Redesigning the information architecture, UI & interaction of InnovationWall’s core product (a mobile app to digitally support socially engaged communities) and coaching the founders in adopting a design thinking philosophy & user-centered workflow. The app is currently used by 3 communities in Belgium, the redesigned version is yet to be released.
FREELANCE PRODUCT DESIGNER & IT SUPPORT
NEONART | FEB 2018 - AUG 2018
Design of neon signs and supporting NeonArt’s online presence & digital tooling.
FREELANCE WORKSHOP FACILITATOR
OTHERWHERE | MAR 2018
Co-designed and co-facilitated a design thinking workshop as part of the InKompass internship program for Business School graduates.
Coached digital strategy methodologies and translating strategic workshop outcomes into business requirements. Assisted companies using user-centered design to refine their digital innovation strategies. Clients included the city of Antwerp, Nike ELC, KBC Corporate and Barco.
End-to-end (research to delivery) responsibility for the digital product design flow and UX SPOC in agile development tracks for Clockwork’s clients. Negotiated upstaffing and handled UX related project management. Main clients were Fluxys and TVH.
Digital product design as part of multi-disciplinary teams: wireframing, prototyping, UI & interaction design and the creation of development-ready UI specs for enterprise web apps. Lead facilitator in qualitative user research workshops. Clients included KBC, ADMB Group & Nobel Biocare.
MARKETING & COMMUNICATION MANAGER
GRAPHINE | AUG 2013 - JUN 2015
Created and executed a marketing plan that fit within the overall Graphine strategy, with a focus on lead generation/qualification and international conference presence at conferences such as Paris Games Week, Gamescom, GDC Europe, GDC San Francisco, Siggraph, Montreal International Games Summit, Digital Dragons & Develop: Brighton.
DIGITAL LEADERSHIP SHORT COURSE
VLERICK BUSINESS SCHOOL | 2017 | COMPLETED
One-day masterclass by prof. Stijn Viaene about leadership in digital transformation tracks. This was part of Ordina's leadership program for its senior consultants.
MASTER IN GENERAL MANAGEMENT
ANTWERP MANAGEMENT SCHOOL | 2012 - 2013 | CUM LAUDE
Full-time, one-year master after master program with a strong emphasis on social skills, leadership capabilities and strategic & organisational insights. Ranked 29th place in the Financial Times worldwide ranking.
MASTER IN COMMUNICATION & MULTIMEDIA DESIGN
LUCA SCHOOL OF ARTS | 2008 - 2012 | CUM LAUDE
Full-time, four-year master that teaches students how to combine marketing, communication, ICT, video, graphic design and a choice of media to find creative solutions to social and commercial challenges.